Mangala Yoga
It's rarely just the logo.
Mangala Yoga is the personal brand of Laura, an independent yoga teacher specializing in Hatha Yoga, fascia massage, and Yoga Brunches. What started as a logo request grew into a full brand identity project and eventually into the design and print production of a cookbook. My role covered brand consulting, visual design, and layout, while Laura contributed the photography and written content.
Context
Laura approached me to help redesign her logo. Her existing identity felt dated and lacked a clear primary color. From the start I suggested broadening the scope: a logo alone isn't enough. A consistent design language including colors, typography, and shapes was needed, one she could also apply independently in Canva.
The Process
Starting with mood boards in Cosmos and Figma, I extracted color values from imagery that matched the right atmosphere and began testing different palettes. After roughly 40 variations, we found the right tone: a color inspired by candlelight breaking through a glass of red wine, somewhere between amber, red, and orange. From there I defined a full color system, selected matching typography, and created practical examples for her to work with.
After some time, Laura came back to ask for help with a cookbook, a natural extension of the brand. I handled layout and print production while she contributed photos and text, and helped shape the overall structure of the book.
Key takeaways
This project reinforced that a brand problem is rarely just a logo problem. Taking a step back to look at the whole picture often reveals what actually needs to change. It also showed how important a clean handover is: a brand should work consistently even when you are no longer involved.
Year
2025
Service
Consulting
Brand Design
Print Design
Type
Solo